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Privacy Notice

Schofield Publishing is committed to protecting your privacy. This notice describes how we collect and use personal information about you.

This notice applies to personal information that we collect in connection with our websites , other micro-sites operated by us from time to time, and our various social media accounts (“Websites”).

This notice also applies to personal information that is collected from you by our employees.

The data controller of your personal information collected through the company is Schofield Publishing, Suite 10, Cringleford Business Centre, Intwood Road, Norwich, NR4 6AU United Kingdom.

Please read this notice carefully to understand how and why we are using your personal information.

1 The kind of information we may hold about you

We may collect, store, and use the following categories of your personal information:

  • Personal contact details such as name, title, address, email address and telephone number.
  • Date of birth.
  • Country and language.
  • Bank account, credit/debit card and payment information.
  • Details of purchases and transactions carried out with you and fulfilled by us.
  • Information submitted as part of a survey operated through the Websites.
  • Records of correspondence with you whether by telephone, email, social media or otherwise.
  • Telephone call information, including call recordings, phone number and length of call.
  • Social media profile information, including profile name and picture.
  • Details of your visits to the Websites, and information about how your device has interacted with our Websites, including search and browsing history, the pages accessed and links clicked.
  • Information collected automatically from your device, including IP address, device type, operating system, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information.

2 How is your personal information collected?

We collect information that you provide voluntarily. Certain parts of our Websites may ask you to provide personal information voluntarily, to register an account with us, to place an order with us, to subscribe to a service from us, to subscribe to marketing communications from us, and/or to submit enquiries to us.  We also collect information that you provide voluntarily to our Sales or Customer Services team, whether in writing or by telephone or email.

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information

We also collect some information automatically when you visit the Websites. Collecting this information enables us to better understand the visitors who come to our Websites, where they come from, and what content on our Websites is of interest to them.

Some of this information may be collected using cookies and similar tracking technology. We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve internet-based advertising.  What we use cookies for on this site:

  • Google analytics
  • Cross site Request Forgery Protection
  • Keeping track of session data

Further Information

You can find general information about cookies and the EU Cookie law here

3 Why do we collect your personal information?

The situations in which we will process your personal information are listed below:

  • To create an account for you to help us provide a more personalised service suited to meet your preferences.
  • To ensure that the Websites are presented in the most effective manner for you and your device.
  • To send you newsletters or publications or provide you with information, products or services that you request from us, or which we feel may interest you.
  • To carry out our obligations arising from any contracts entered into between you and us
  • To process refunds.
  • To interact with you and handle and respond to communications with you.
  • To allow you to participate in interactive features of our Websites and service, when you choose to do so.
  • To notify you about changes to our service.
  • To contact you and to update you in respect of any partially complete or incomplete transactions you have made.
  • To operate competitions on the Websites and communicate with entrants.
  • To obtain and analyse your feedback as part of customer surveys.
  • To analyse customer behaviour and purchases within the Websites and improve the quality and relevance of our Websites to our visitors.
  • To facilitate the improvement and optimisation of our services to you.
  • To store information about your preferences to allow us to customise our site and newsletters according to your individual interests.
  • To handle any disputes which we may have with you.
  • To detect and/or prevent illegal or undesirable activities within the Websites.
  • Training purposes.

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it, such as: (i) for the purpose of performing a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, iii) where we have your consent to do so, or (iv) where we have a legal obligation to collect personal information from you.

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be for our legitimate commercial interest, to operate the Websites and make these available to you as necessary to provide our products and services to you, for interacting with you, responding to your queries and maintaining good customer relations, for monitoring our communications with you, analysing customer behaviour and purchases, undertaking and optimising marketing and contacting you in respect of incomplete orders, obtaining customer feedback, handling disputes, staff development and for the purposes of detecting or preventing illegal or undesirable activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us (section 13)

4 What if you fail to provide personal information?

If you fail to provide certain information when requested we may not be able to perform any contract we have entered into with you, or we may be prevented from complying with our legal obligations.

5 What if we want to use your information for a different purpose?

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent where this is required or permitted by law.

6 How secure is your information?

We have put in place appropriate technical and organisational measures to prevent your personal information from being accidentally lost, used, accessed, altered or disclosed. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information and include:

  • Site access controls – only authorised personnel are able to gain access to premises, buildings and rooms where your information is being processed.
  • IT access controls – only authorised personnel are able to gain access to your information stored electronically within our IT systems.
  • IT security controls – use of appropriate technology and security measures to ensure secure storage of your information.
  • Policies & procedures – comprehensive data protection and IT security policies and procedures setting out the way in which your information must be handled by staff.
  • Training – delivery of ongoing data protection and IT security training to all staff handling your information.

7 Who might we share your information with?

We may share your personal information in the situations detailed below:

  • Service providers

We share your personal information with third parties who provide services to us. The following activities all involve the processing of personal information and are carried out by third party service providers: website hosting, website optimization and analytics, edge caching services, payment processing, delivery, monitoring and optimisation of checkout reminder emails and marketing materials, customer survey services, hosting and maintenance of customer services case management platform, maintenance of call recording system, hosting and maintenance of social media platforms, document and information collaboration and sharing, IT services. Further details in respect of our third party service providers are available on request. Please contact us (section 13) for further information.

All service providers are required to take appropriate security measures to protect your personal information. We do not allow third party service providers to use your information for their own purposes. We only permit them to process your personal data for specified purposes in accordance with our instructions.

  • Sale or restructure

We may share your personal information in the context of the possible sale or restructuring of the business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this notice.

  • Law, legal rights and vital interests

We may also need to share your information with a law enforcement body, regulator, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any person.

  • Consent

We may share your personal information where you have specifically consented to such disclosure.

8 Do you transfer my information outside of the European Union?

We may transfer your personal information outside the European Economic Area (EEA). For example, our Websites are hosted on servers within Europe and the United States of America, and our third party service providers operate around the world.  We will only transfer your personal information outside the EEA if adequate protection measures are in place.  To ensure that your personal information does receive an adequate level of protection outside the EEA we use the following protection measures:

  • Transferring to countries approved by the European Commission
  • Using model contractual clauses approved by the European Commission
  • Requiring companies we transfer information to in the United States to be signed up to the EU/US Privacy Shield Framework

Further details in respect of protective measures used outside of the EEA are available on request. Please contact us (section 13) for further information.

9 How long do we keep hold of your information?

We only retain your information for as long as necessary for the purposes described above, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which it has been processed, and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

10 What are your rights in connection with your personal information?

Under certain circumstances, by law you have the right to:

  • Request access to a copy of the personal information we hold about you
  • Request correction of any incomplete or inaccurate information we hold about you
  • Request erasure of information where there is no good reason for continued processing
  • Object to processing of your information where we are relying on a legitimate interest to process your information.
  • Where we are processing your information for a particular purpose based on your consent, you have the right to withdraw your consent at any time.
  • Request restriction to suspend our processing of your personal information.
  • Request transfer of your personal information to another party which you have provided to us.
  • Opt out of marketing communications which we send you at any time.

If you want to exercise any of these rights please contact us (section 13).

You will not have to pay a fee to exercise any of your rights, however we may charge a reasonable fee if your request is unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

Please note that we may need to request information from you to confirm your identity and establish your entitlement to these rights.

If you are not satisfied with our processing of your personal information, you also have the right to make a complaint to the relevant supervisory authority. Please see here for the relevant contact details.

11 What we ask of you?

It is important that the personal information we hold about you is accurate and current. Please contact us (section 13) immediately and inform us of any changes to the personal information which we hold about you.

If you provide us with information about another person, you confirm that you have informed them of our identity, the purposes for which their personal data will be processed, and that you have obtained their permission to such processing by us.

12 Change to this privacy notice

We may update this notice from time to time. When we update this notice, we will take appropriate measures to inform you, consistent with the significance of the changes.  We will obtain your consent to any material changes if and where this is required by law.

You can see when this notice was last updated by checking the date displayed at the top of this notice.

13 Contact us

This notice is overseen by the Data Protection Manager Schofield Publishing. If you have any questions, complaints or requests please make contact with our Data Protection Manager by email at: DPM@schofieldpublishing.com

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BLOG / FROM THE EDITOR

 

 

PROFILES AND COLUMNS

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Franchising Today provided a terrific opportunity for ChemStation to expand our brand in the potential franchisee market. The process was simple and well done, start to finish. We are looking forward to running future articles in the publication.

-Meg Homan, Director of HR & Marketing
ChemStation International


I wanted to reach out and thank you for the awesome cover story on uBreakiFix! Justin and his team were so pleased. When we were at their headquarters recently, they were showing it off!

-Suzanne Rutledge, Senior Account Lead
See Spark Go


Working with Franchising Today has been great. I was honored to receive the call and to be featured. The publication is professional, and they are able to make connections with other franchise vendors to promote and use the profile. They wrote an article that was very reflective of our values and what we do at Health Atlast. Thank you for featuring us in your publication and for all that you do.

-Stephanie Higashi, CEO
HEALTH ATLAST, LLC

Social media column 1

The core social networks have different audiences, so give them what they expect to see.

By Judi Cutrone

Too many brands follow a one-size-fits-all strategy when it comes to their social media content. It seems innocuous enough, not to mention efficient; instead of spending time crafting multiple pieces of content, the brand will simply post the same piece of content across all their social media networks.

“It’s just a recipe,” the brand reasons as it hits "publish" on Facebook, Twitter, Instagram and Pinterest. “At least it’s content, it’s new and it makes our channels look active.” It’s natural to assume that there is crossover publishing potential across the core social networks; all four rely on visual content and are heavily populated with users. The audience numbers for all four networks are so massive, in fact, that a cookie-cutter strategy can appear to not just suffice but be extremely efficient and cost-effective.

But posting the wrong kind of content into a social network is more harmful than good. If a user deems a piece of content as irrelevant to them, the brand’s chances of getting future content seen is greatly diminished - not a great position to be in when a new product is launched, for example. Luckily, devising a platform-specific strategy for content is easier than it may seem, and it’s definitely a worthy exercise for brands that want to stay relevant with their customers. Here are some key points to get you started.

1. Forget social media for a second and establish what you’re trying to accomplish for your business.

At our agency, we start from the business problem first, determine what we want to ultimately accomplish, assign communication tasks to address those objectives and then determine which channels can serve us best. So start there – forget all the reasons why you thought you needed to get into social media and re-address all of the things you want to accomplish for your business.

If one of your objectives is, “I want people to see what my product can do for their cooking,” then recipes are a worthy content investment. But don’t just blast them everywhere – take that idea and apply it to the following steps.

2. Remember why people are on certain social networks.

Facebook: I’m here to see what my friends are up to, what people are talking about or to learn about what’s happening in the world.

Pinterest: I’m here to find things to do or buy. If it serves my purpose, I’ll pin it. If it’s unique or surprising, I’ll immediately click through to the website to see how they did that.

Twitter: I’m here to talk to people, find out what’s going on and share my opinion.

Instagram: I’m here to eavesdrop, be inspired and get a glimpse of a world that’s not mine.

3. Know how the same content (example: a recipe) needs to be regarded differently for it to be well received.

Facebook: This recipe came up at just the right time, given where my head is at right now and what’s going on in the world.

Pinterest: This recipe is explicitly telling me why it’s relevant and why I might find it useful – I know exactly where to pin it, too.

Twitter: This recipe struck a cord with certain food bloggers or influential people I followed, so I should check it out.

Instagram: This is what it would look like if I made this recipe in my own home – I need to try that.

4. Make small tweaks to your content to tailor it correctly.

In a perfect world, you have your target audiences, desired platforms and a content calendar mapped out before you even tackle creating your content. If you can’t afford to reshoot, consider graphic treatments and the copy for your content. Assess how they can be tweaked so the content looks more relevant to specific platforms.

Take one recipe photo and adjust the cropping, apply filters for Instagram and take more time looking for relevant hashtags so it will appeal to the right people. Call out the unique features of the recipe on Pinterest and use graphics and text to make its attributes more noticeable, keeping in mind how people may be pinning it for later.

5. Consider downsizing your social presence.

If you know you can’t, for example, get your recipe tested by some food bloggers before it gets out into social, consider if you really need to put it on Twitter at all. If it’s not possible for you to get different image assets for Instagram from the same recipe, is that really the place for your heavily branded recipe image?

Consider the platforms and where you really want to be given your goals. Take a look at your long-term content calendar and assess which platforms make the most sense. Do you really want to take the time to invest in a Twitter presence, considering a larger percentage of your audience is on Instagram? Perhaps Twitter works best as a customer service channel with minimal original content.

Downsizing your social presence overall could be the most cost-effective and timesaving initiative you can make.

6. Consider your media investment.

With new ad units in Instagram and Pinterest and changing algorithms for Facebook and Twitter, it has never been more crucial to treat social networks as a media play as opposed to organic reach/engagement machines. If you’ve established that social content can tackle some key business objectives and you take the time to tailor your content to be its most relevant, consider putting some dollars behind your work to get your content seen. Don’t make your social media work just an investment of time and resources, go all in; with the right strategy in place, you’ll get the return you’re looking for.

When it comes to social content, there is no one-size-fits-all strategy. Determine what you are trying to do and whom you are attempting to reach and go from there. Remember how many brands are attempting to get in front of your audience and be considerate of what they want to see and when.

Remember that your brand exists in the marketplace because it serves a key purpose – keep that purpose top of mind and make sure your work in social media is just as focused. Don’t just “be there.” Be relevant there.

Judi Cutrone is a senior social media strategist at The VIA Agency, a Portland, Maine-based advertising agency. She can be reached at jcutrone@theviaagency.com.

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