Customer engagment

Case study: Four considerations for designing a great franchise loyalty program.

By Leslie Wilson-Lopez

Traditionally, we look at loyalty programs from our company’s perspective. By providing offers and incentives in a structured format, we hope to increase visits, spending and daily engagement among customers. We thank our biggest fans for their business, knowing that they could take their money elsewhere.

I would argue that the most successful loyalty programs start from the perspective of the customers instead.

Growing a Franchise

Not so fast! A franchise founder offers tips for responsible franchise growth.

By Harriet Mills

When a franchised business really begins to hit its stride, it can be tempting to expand rapidly – strike while the iron is hot, as the saying goes. But focusing on the big picture and planning for responsible growth are the best ways to ensure the long-term success of the business.

Crisis Mgmt

Prepared for a crisis? Be proactive to minimize damage to your entire franchise brand

and franchisees’ standing in their communities.

By Heather Ripley

Even the most sound franchise business is susceptible to a crisis. It could come in the form of a damaging review, poor franchisee behavior or an uncontrollable disaster. It could occur in the corporate office or at an individual franchise.

Digital Signage 481055084

How can a franchise owner stand out in a sea of traditional display ads?

By Sylvain Bellaïche

With the advent of affordable and reliable digital signage and easy-to-use software to run it, franchise owners are increasingly utilizing this technology as an attractive option for connecting with their clientele. Franchisees who have not yet done so might be asking themselves: What are the specific advantages that digital signage can bring?

Buttermilk Sky Pie Shop interior02

Good design is good business. That’s why you need to think strategically

about how it can help you create a unique and consistent customer experience.

By Greg Terry

Is the design of your franchise business attractive to your customers? Does it make them want to come in and stay awhile? If you hesitate in answering these questions, you need to take a hard look at your architecture and design.

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