Email marketing indie stock

A certain degree of skill and artistry is involved in crafting a winning email campaign. Here are five missteps to avoid.

By Kevin Layton

Email is by far one of the best digital marketing solutions to have in your toolbox. However, there is plenty of room for error in an industry rife with regulations, delivery, filtering and other technology concerns, as well as a glut of ever-evolving best practices.

Although email marketing is definitely not rocket science, a certain degree of skill and artistry is involved in crafting a winning email campaign. Proceed with abandon and it’s likely you’ll end up wasting time and money on failed email campaigns. Email campaign failure can happen for a multitude of reasons, and the five missteps listed below are among the most common and easily avoidable offenses that every online marketer should strive to avoid.

Digital Signage indie stock

Franchises don't need to cram their stores with as many digital screens as possible,

but rather focus on what content will drive sales.

By Richard Ventura

At the Rock and Roll Hall of Fame and Museum in Cleveland, visitors are invited to step within a cylinder composed of TV screens where they’re bombarded at every angle with music videos. Not too long ago, franchised quick-service and fast-casual restaurant patrons had a similar experience when they stopped in for a salad or sandwich. Digital signage illuminated all sorts of surfaces, flooding customers with information about menu items and special offers.

Crowdfunding indie stock

Crowdfunding: A capital-raising method that is well-suited for franchising.

By Joel Buckberg

In 2012, President Obama signed into law the Jumpstart Our Business Startups Act (JOBS Act). The Securities and Exchange Commission (SEC) announced in October 2015 the final rules under Title III of the JOBS Act for crowdfunding, the sale of unregistered securities to the public. Franchising is uniquely suited for the JOBS Act's crowdfunding process.

social media column 3

With sometimes hundreds – or maybe even thousands – of locations, keeping an accurate and updated list for submission to Google and other important local directories is a task in itself.

By Jason Decker

Digital marketing for franchises is very complicated, ever-changing and time-consuming.

Those who work on the corporate side of franchises often wear many hats and may not have the digital marketing expertise to keep up with the constantly changing landscape of local search and local listing management. Here are seven questions you can ask your marketing team to better understand the effectiveness of your franchise digital marketing and local listing management strategies.

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